Why settle for a slice when you can look at the whole pie?
Colligent tracks 145 million active consumers from online social networks, covering more than half of the US adult population. Affinities to 37,500 brands, media, and entertainment are tracked.
It's not what they say, it's what they do
Consumers present their true personalities and desires in social networks better than any other research medium. Colligent's research methods enhance this further to provide unmatched accuracy.
It's not TV, it's the TV show
Consumers care about entertainment first and then media. Colligent's research tracks entertainment affinities followed by media consumption. Current methods miss the mark by starting with media.
The elephant in the room is traditional media.
Social networks mirror consumer's life. They have broader applicability to traditional media than just digital media. Impact 80% of your spend in TV, Radio, and Print; not the just the 20% in digital.
Research becomes effective when tied to marketing goals.
Each piece of Colligent's research is tied to clear marketing goals, categorized by industry and business function. Actionability is built-in, not optional.
FEATURED CLIENTS
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BRANDS
As marketers, you face immense challenges on engaging the elusive and ever-changing consumer. We get it... and are taking great strides to arm you with the most advanced market research available.
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MEDIA
As a media company, the participation of advertisers is life or death. And the related challenges are immense, from fragmentation to disengagement and shrinking budgets. We can help deliver advertisers!
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ENTERTAINMENT
As "entertainment" and "lifestyle" professionals who need to sell their goods (from filling seats to selling CDs, DVD, PPVs, and downloads), your challenges are similar on many levels.
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