PROFILE
The era of survey research based on small, anonymous samples does not cut it anymore. Whether you are an industry leader or challenger brand, the ever-changing consumer and evolving media landscapes require a new approach to market research.
Colligent is passionate about one thing... helping you to better know your customer. Having the right data about customers is critical. It is precisely what enables companies to succeed in today’s fiercely competitive marketplace, whether we’re talking strategy, planning, placement, promotion, or PR. The legacy approach to market research does not accurately capture in-depth customer insights in an efficient, reliable, accountable, and immediately actionable way. It never has... and that is about to change!
BENEFITS to MARKETERS
We have developed a powerful research methodology and technology platform, that leverage leading social networks as a proxy for the real world. Social data (or "collective intelligence") is automatically analyzed into easy-to-understand reports, which are unbiased, highly accurate in-depth snapshots of your customer, from mass to individual, with unmistakable transparency that no other market research company can deliver. The result is a breakthrough for marketers because it delivers on a key promise of the online social phenomenon: real-world consumer intelligence derived from online life - which is our life.